Multi-disciplinary
Intellectual curiosity
Practical approach
Responsible and lasting
Fun at work
What we do
We help our clients to meet their commercial and strategic goals across diverse challenges in five business lines
Investment Consultancy
Assisting institutional investors with their investment challenges, specialising in complex or alternative asset classes and sustainability
Organizational Consultancy
Improving the operational readiness of asset management organizations within a changing industry by designing, implementing and optimizing clearly-defined operating models, that are suited to the client's strategy
Regulatory Consultancy
Analying and implementing new regulations in the investment industry with a proven track record of successful, cost efficient and timely implementation
Strategy Consultancy
Guiding the management of financial institutions and the boards of pension funds on strategic issues.
Structuring
Supporting the complete product life cycle from structuring new investment solutions and designing product strategies to managing product migrations and liquidations including asset transfers and institutional client transfers
Who we are
AF Advisors | Investment Industry Experts
AF Advisors is a leading consultancy boutique that services asset owners, asset managers and service providers within the investment industry by combining deep industry knowledge and expertise with a practical, multi-disciplinary approach.
News
Keeping up to date with AF Advisors
A well-designed TOM puts pension funds in control
The Future pensions act increases interdependence between service providers in the pension value chain. This...
Biodiversity, the clock is ticking!
On March 17, 2025, we launch our new position paper: "What time is it? It’s...
Making haste to achieve broad prosperity
She ended up in the pension sector by accident, but is now fully committed to...
Living la FIDA loca – open finance, digital transformation, and the impact on pensions
The European Financial Data Access (FIDA) Regulation has now reached the negotiation phase. But what...
ESG investing through the lens of Fama-French
Within the field of investment analysis, the Fama and French Three-Factor Model has played a...
Risk management in the chain: Are you truly in control?
Outsourcing activities offers in financial market participants numerous benefits: cost reduction, access to specialized expertise,...
Preparation is key to avoiding failure
The past year felt like a year of preparation, with a focus on what lies...
DORA demands constant focus on digital resilience
The Digital Operational Resilience Act (DORA), which comes into effect in just over two months,...
Esma’s quick fixes fail to advance sustainability goals
Since the publication of the EU Action Plan on Sustainable Growth in 2018, financial institutions...
Mortgage fund transitions, a specialized expertise
The Dutch residential mortgage asset class is highly popular and has seen significant growth among...
In Memoriam: Michiel Kranenburg
It is with great sadness that we acknowledge the passing of Michiel Kranenburg, one of...
Illiquid investments under the Wtp: place or no place?
The advent of the new Pensions Act has far-reaching implications for Dutch pension funds. Among...
Operational setup Wtp: navigating new dependencies
The introduction of the Wtp creates new dependencies between pension providers, participant administration, fiduciary managers...
Sustainable fund or not? Call a spade a spade
On May 14, the European Securities and Markets Authority (ESMA) published new guidelines on the...
Sustainability Report 2023
Sustainability plays an important role in all of our consulting work. This year, we have...
Outsourced ManCo’s: an empty shell or an efficient solution?
Increasing regulatory burdens are making it increasingly difficult for asset managers to meet all obligations....
Position paper Sustainable investing
On April 11, 2024, we are proud to publish our first ESG position paper, "Sustainable...
DORA and its chain(s)
Both by regulators and in various professional journals, the urgency of DORA has now been...
2023, a year of what really?
The asset management industry has had some extraordinary years. But how should we describe 2023?...
Smart implementation of new instruments
Innovation and change are constants in the Dutch asset management industry. Parties are constantly striving...
Sustainability claims under the microscope
On October 4, 2023, the final version of the guideline on sustainability claims was published...
It is time to accelerate sustainability risk implementation
Pension funds are in the process of concretizing sustainability risks in the risk management cycle....
Net zero in emerging markets: a challenge
According to a recent study by Standard Chartered, $94.8 trillion - an amount greater than...
Does the Wtp push pension funds into a catch 22?
How is the transition phase faring for pension funds so far? In 4 years the...
Digital resilience for asset managers is no child’s play.
The ink on the sustainability regulations has not yet dried when asset managers are confronted...
Kaizen: The steady drip hollows the stone
The world of Dutch asset managers and institutional investors is changing quickly. Mergers and acquisitions...
Public vs. Private Real Estate: Mind the Gap!
In 1998, Greg Whyte, then head of REIT research at Morgan Stanley, said the following...
Everything is sustainable
The sustainable investment is a core concept in sustainability regulations; Article 8 products must prominently...
Implementation SFDR level 2
As of January 1, 2023, the additional SFDR level 2 obligations have become applicable to...
Operational challenges in setting up alternative investment funds
When structuring and setting up an alternative investment fund that invests in private markets, one...
Sustainability at AF Advisors
Sustainability is important in our work. Our knowledge and services related to ESG topics are...
2022: A turbulent year for mortgage investments
2022 was an eventful year. The start of a war on our continent, political unrest...
New research: Investors & Sustainability initiatives
In financial markets, sustainable development is a trending topic. This is demonstrated, among other things,...
DRMI: the new index for investors in Dutch mortgages
Dutch mortgages have become an attractive asset class for institutional parties. A new solution from...
Position papers WTP by APG and DNB
DNB and APG have both written a position paper as a contribution to the expert...
Initial findings implementation of SFDR level 2
At the beginning of this year, the additional obligations from the Sustainable Finance Disclosure Regulation...
Operational implementation and risks WTP underexposed
At the end of 2022 the Dutch Parliament successfully voted on the new pension law...
Annual review AF Advisors
In these days of reflection, the annals of history will remember 2022 as a special...
The rubber tile economy
The year 2022 was a year of little news for our financial sector, but of...
Ernst de Klerk partner of AF Advisors as of January 1
Ernst de Klerk will be appointed partner of AF Advisors as of January 1, 2023....
Complex documentation: how to get rid of it?
From Jan. 1, 2023, retail investment funds, including UCITS, must comply with the PRIIP Regulation....
AF Advisors knowledge partner of the podcastserie Sustainable Finance
AF Advisors participated as a knowledge partner in the educational podcast series "Sustainable Finance" launched...
The disappearance of the fax in investment transactions in funds
For decades, transactions in stocks and bonds have been settled almost completely automatically (STP). Even...
Operational Due Dilligence requires diversity and customization
The importance that the investment community attached to Operational Due Diligence (ODD) has, as a...
Transparency: a balancing act
The operation of mutual funds is difficult for a layperson to fathom, even when they...
Contraction of Dutch asset management sector continues
The asset management sector in the Netherlands is shrinking, as is the wider financial sector...
EMD: Valuable in uncertain times?
Sky-high inflation and rising interest rates are everyday's business. Two factors that will have a...
From good idea to successful investment product
A good idea does not make a successful investment product. This is especially true for...
Implementation of CO₂ policy in investment portfolio
Hugo Elsing writes in an article on Investment Officer NL about measuring the carbon footprint...
Regulations at odds with sustainability ambitions
Our colleague Ernst de Klerk wrote an article for Investment Officer NL about the new...
Five points of interest in the pension reform
Recently, Investment Officer NL published an article by Jasper Haak about the five points of...
Pension funds need to make choices
The year 2022 will be exciting and important for pension funds and their pension providers...
AF Advisors’ annual review of the Dutch investment management industry 2021
This annual review is only available in English Pedal to the metal amid uncertainty We...
2021 as a prelude of what awaits the Dutch investment industry
Looking back at 2021 and the trends in the investment industry Jasper Haak published an...
Whitepaper corporationloans
Institutional investors continue to look for greater returns on fixed income investments, preferring a combination...
Strong growth in sustainability-linked loans increases supply of sustainable finance
In an article recently published in IEX Profs, our colleagues Hans van Putte and Chris...
Roundtable discussion on investing in mortgages during the transition to the new pension system
What are the implications for mortgage investing in the transition to the new pension system?...
The green growth market of ssa obligations
In an article published this week in Fondsnieuws, Ronald Verhagen shows the possibilities of investing...
Succesfully switching fiduciary managers
In an article in Fondsnieuws this week, Saskia Leonard takes a closer look at switching...
SFDR and taxonomy: gamechanger of 2025?
Is there already a game changer now that SFDR has been in effect for 6...
Invest in private debt
In the current investment climate, where sustainability requirements are imposed on (debt) investments alongside the...
Invest in commodities: controversial?
In an article in this week's IEX Profs, Jasper Haak and Maurice Kemper discuss commodity...
Secured corporate loans in the search for yield
This week, Fondsnieuws published an article in which Martine Vissers and Hugo Elsing discuss the...
Efficient customization in sustainable indices
In an article in this week's Fondsnieuws, Nienke Kuppens takes a closer look at how...
‘Mandate solutions’ could start to replace investment funds
In this article published in Investment Officer Peter Dom addresses the structure of investment propositions...
Target Operating Model? Work from standard models
Implementing a new target operating model (TOM) at an asset manager is often complex and...
The new pension system and the challenge of unitizing mandates
In a Fondsnieuws article, we took a closer look at one of the major challenges...
AF Advisors investment competition
The next few months will be exciting. Will the impact of COVID-19 on our daily...
Unprecedented opportunities and threats for asset managers
In an article published in Fondsnieuws on the opportunities and threats for asset management, we...
AF Advisors Podcast | Private Debt
We have noticed a huge increase in interest in the private debt investment category, but...
Leads SFDR to standardization?
On March 10, the Sustainable Finance Disclosure Regulation (SFDR) level 1 was launched. AF Advisors...
Large differences in interpretation requirements SFDR level I
The AF Advisors SFDR team analyzed the implementation of SFDR level I in the Dutch...
AF Advisors announces new partner appointment
AF Advisors is pleased to announce that Martine Vissers has been appointed partner as of March 1st,...
Results-oriented investing in social impact funds
This week in Fondsnieuws, Martine Vissers and Nienke Kuppens write about results-based investing in social...
The Nationaal Kosten Onderzoek in Fondsnieuws
An article appeared in Fondsnieuws about the National Cost Survey Investing 2021 in which AF...
The PPI as preparation for the pension agreement
In PensioenMagazine, Jasper Haak describes how the Premium Pension Institution (PPI) was at the heart...
Top 10 investment categories december 2020
In AF Advisors' semi-annual Top 10 report, we show an overview of the changes within...
Waardering alternatives moet professioneler
Alternatieve beleggingen stellen niet alleen specifieke eisen aan de beleggers en de beleggingsprocessen, ook de...
Valuation of alternatives must be more professional
This week, an article appeared in Fondsnieuws in which Alexander Hofstad reflects on one of...
Customer due diligence; notable aspects from AF Advisors practice
Prevent financial and reputational damage - KYC and CDD lessons learned. In an international context,...
Mortgage investment selection more complex than ever
This week, Fondsnieuws featured an article by AF Advisors on the mortgage investment selection process....
Reducing the number of custodians pays off
Reducing the number of custodians at asset managers pays off. Current practice shows that maintaining...
AF Advisors wins FD Gazelle 2020
AF Advisors has received its fourth FD Gazelle from Het Financieele Dagblad, making it one...
Sustainable rules – realism or idealism?
Until now the development of sustainable investment propositions and the provision of information about them...
Top 10 report Q2 2020
In AF Advisors’ semi-annual ‘Top 10 report’, we provide an overview of the changes within...
Asset-backed securities deserve a place in the portfolio
Asset-backed securities have been out of favor for years. However, these securities are well suited...
Cost allocation can be more efficient with Activity Based Costing
Asset managers are still taking too many strategic decisions on the basis of limited insights...
Choosing a sustainable investment fund
How do you assess the sustainability of investment funds? There are significant differences in the...
Mortgages are still hot despite declining returns
Pensionfunds are investing billions in mortgage loans. The managers that provide these loans appear to...
New Years Talks
In 2018 AF Advisors celebrated its tenth anniversary. Our departure at Robeco, establishing AF Advisors...
“Top 10 report” of AF Advisors
In the semi-annual “Top 10 report” of AF Advisors, we provide an overview of the...
Time for protection poll (closed)
We have taken the initiative for this poll in light of the current time frame:...
Best investments of the last year
In the semi-annual “Top 10 report” of AF Advisors, we provide an overview of the...
Engage the collateral management challenge
There is no time to waste for buy-side firms including pension funds to reorganize their...
Countervailing power in Dutch pension transition
AF Advisors' partner Jasper Haak has published an article in Transparency Times. In the article,...
Valuable lessons after 35 billion euros in transitions
AF Advisors' partner Saskia Leonard has published an article on transitions. In the article Saskia...
Private equity has more than $1 trillion in dry powder
AF Advisors' consultant Guido Corbeau has published an article on IEXProfs about private equity. In...
Sustainable investing and younger generation
AF Advisors' analyst Ján Micenko published an article about pension and sustainable investing in Financial...
Winners in asset management industry for 2017
AF Advisors’ partner Jasper Haak published an article on the winners in the asset management...
Active managers are not to blame
The relentless growth of passive investing has been the most defining theme of the asset...
AIFMD has led to professionalization
AF Advisors’ partner Jasper Haak has analyzed the impact of AIFMD, three years after its introduction....
Comparing defined benefit and defined contribution pensions
AF Advisors' partner Jasper Haak and consultant Guido Corbeau wrote an article about defined benefit...
S&P research on active versus passive is “fake news”
AF Advisors' partner Jasper Haak published an article on Fondsnieuws about discrepancies in S&P's research on active versus passive funds. In...
Alternatives?
AF Advisors' director Bas Nagtzaam published an article on IEX Profs about alternative investments, and how these can contribute to a diversified...
Vague research costs rules are complicating MiFID II implementation
AF Advisors' analyst Anne Kuijken published an article on Fondsnieuws about research unbundling under MiFID...
Real Estate; How about it?
Every month AF Advisors publishes a list of the best funds within a specific asset class....
The 10 Best Global High Yield Bond Funds
Every month AF Advisors publishes a list of the best funds within a specific asset class....
MiFID II makes distribution agreements relevant again
Sef Laschek, director product management at AF Advisors, wrote an article about the implications of MiFID...
Pitfalls to be avoided when outsourcing backoffice
AF Advisors' partner Saskia Leonard has written an article together with independent consultant Norbert Wagemans...
Investing as science
AF Advisors' partner Jasper Haak published an article on Fondsnieuws about investing as a science....
Why invest in Dutch residential mortgages?
AF Advisors’ director Martine Vissers published an opinion in the June issue of InvestmentEurope about investing...
Private debt: a new, multi-faceted and interesting investment opportunity
AF Advisors’ director Martine Vissers published an article in Financial Investigator about the private debt...
Global High Dividend Funds
AF Advisors’ consultant Guido Corbeau wrote an article about the best global high dividend funds....
Opportunities for Individual Pension Plans
AF Advisors’ managing partner Jasper Haak published an article on Fondsnieuws about the opportunities for...
Consequences of SFTR
AF Advisors’ consultant Alexander Hofstad published an article on PensioenPro about the Securities Financing Transactions...
Comparability of sustainable investing has to improve
AF Advisors' partner Jasper Haak published an article on Fondsnieuws about the comparability of sustainable...
The Best Emerging Markets Debt Funds
AF Advisors’ consultant Guido Corbeau wrote an article about the best emerging markets debt funds....
The unknown men managing billions
AF Advisors’ partner Jasper Haak has published an article on Fondsnieuws about the unknown people...
Size matters
AF Advisors’ managing partner Jasper Haak published an article on Fondsnieuws about the consolidation in...
Can Trump make hedge funds great again?
AF Advisors’ analyst Ján Micenko published an article in Financial Investigator about the hedge fund...
Active funds winning in emerging markets equity
AF Advisors’ consultant Guido Corbeau published an article (in Dutch) on IEXProfs about the best...
Who wants to be a portfolio manager?
AF Advisors’ partner Jasper Haak published an article on Fondsnieuws about the specifics of the...
The best sustainable equity funds
AF Advisors' consultant Guido Corbeau wrote an article about the best sustainable global equity funds....
What is the future of Dutch asset management industry?
AF Advisors’ partner Jasper Haak published an article on Fondsnieuws about the future of the...
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Winners in asset management industry for 2016
AF Advisors’ partner Jasper Haak published an article on the winners in the asset management...
What are the Top 10 Global Bond Funds?
AF Advisors’ consultant Guido Corbeau published an article on IEXProfs about the best global bond...
AF Advisors wins third consecutive award for fastest growing companies
Leading Dutch financial paper Financieel Dagblad has awarded a FD Gazelle Award to AF Advisors...
Publication on IEXProfs about the best global stock funds
In the last five years, the equity fund market has doubled in size, mainly attributable...
Publication on Fondsnieuws about a needed change in asset managers’ sales strategies
AF Advisors' partner Jasper Haak published an article (in Dutch) on Fondsnieuws about asset managers’...
Publication on IEXProfs about the best mix funds
Mix fund investments have grown rapidly in the past decades, adding up to EUR 239...
Publication on Fondsnieuws about common misconceptions about transaction costs
AF Advisors' partner Jasper Haak published an article (in Dutch) on Fondsnieuws about misconceptions about...
Publication on Fondsnieuws about the possible merger of Delta Lloyd AM and NN IP
AF Advisors' partner Jasper Haak published an article (in Dutch) on Fondsnieuws about the possible...
Publication on IEXProfs about the best Commodity funds
AF Advisors published an article (in Dutch) on IEXProfs about the best Commodity funds available...
Interview with Peter Dom about the reduced appetite for hedge funds
AF Advisors' partner Peter Dom gave an interview to HFMweek about the reasons behind the...
Publication on Fondsnieuws about the myth of hidden costs
The myth of hidden costs AF Advisors' founding partner Jasper Haak has published an article...
AF Advisors published Market Shares report for the first half of 2016
AF Advisors published Market Shares report about mutual fund distribution to retail investors in the...
AF Advisors serves again as knowledge partner for ‘Golden Bull awards’
Knowledge Partner 'Golden Bull Awards' AF Advisors will again support the annual ‘Golden Bull awards’...
Publication on IEXProfs about the best Euro Government Bond funds
The Best Euro Government Bond Funds AF Advisors published an article (in Dutch) on IEXProfs...
Publication on Fondsnieuws about the impact of unprecedented events on investments
Administrator should indicate more AF Advisors' partner Jasper Haak published an article (in Dutch) on...
Publication on IEXProfs about the best European Large Cap equity funds
The 10 best large cap EU funds AF Advisors published an article (in Dutch) on...
Publication on Fondsnieuws about global focus of Dutch asset managers
The price of a worldly view AF Advisors' partner Jasper Haak published an article (in...
AF Advisors and FinFiles published factsheet benchmark report
The quality of mutual funds. AF Advisors, in cooperation with FinFiles, published a benchmark report...
Publication in PensioenAdvies on asset management for APFs
Prohibition of making a profit? AF Advisors’ partner Philip de Koeijer and Guido Corbeau published...
AF Advisors awarded FD Gazellen Award for the second time in a row!
Fastest growing companies in the Netherlands. Just like last year AF Advisors was again amongst...
AF Advisors becomes knowledge partner ‘Golden Bull awards’
Golden Bull Awards AF Advisors will support the annual ‘Golden Bull awards’ (Gouden Stier awards)....
Publication in PensioenAdvies on reporting on PPI products
Bad grade for reports. AF Advisors’ partner Jasper Haak (together with Jack Borremans of LNBB)...
Publication in Financial Investigator on pension funds exiting hedge funds
Premature exit from Hedge Funds? AF Advisors’ consultant Bas Nagtzaam wrote an article (in Dutch)...
Updated White paper investing in managed accounts
AF Advisors updated its white paper on managed accounts. This white paper provides substantive guidance...
Publication in PensioenAdvies on costs and hidden costs within PPI products
Costs and hidden costs AF Advisors’ partner Jasper Haak (together with Jack Borremans of LNBB)...
Publication in PensioenAdvies on choices within PPI products
Choices at premium pension products AF Advisors’ partner Jasper Haak (together with Jack Borremans of...
Publication in PensioenAdvies on sustainable investing in PPI products
Sustainable investing as it should? AF Advisors’ partner Jasper Haak (together with Jack Borremans of...
Publication in PensioenAdvies on investment policy in funds used for PPI products
The same problem; different solutions AF Advisors’ partner Jasper Haak published an article (in Dutch)...
Investment proposition Dutch banks in flux
Banks are struggling with earnings AF Advisors’ partner Jasper Haak was interviewed regarding his vision...
CalPERS’ untimely exit from the hedge fund space
CalERS announced to eliminate its investment program in hedge funds. Bas Nagtzaam, senior consultant at...
Publication in Pensioen & Praktijk on evaluation Dutch defined contribution platform Premie Pensioen Instelling
Marktwerking door introductie PPI? Our partner Frank Husken published an article in Pensioen & Praktijk...
AF Advisors supports Dutch pension funds to invest in Dutch mortgages
Dutch mortgages offer an attractive investment profile for Dutch pension funds. Dutch mortgages offer an...
Report Evaluatie Premiepensioeninstelling sent to Parliament
In January 2011 the PPI (Premiepensioeninstelling), a Dutch vehicle to service cross border Defined Contribution...
Publication in Assurantie Magazine on Lifecycle assessment: “Een goede lifecycle verdient goede fondsen”
A good lifecycle deserves good funds Our partner Frank Husken published an article in Assurantie...
PGGM Investments received AIFM license
On April 10th, 2014 PGGM Investments announced that it received the AIFM license on April...
AF Advisors moves to new office location
AF Advisors moves Due to the expansion of the company AF Advisors moves to a...
NL Ondernemingsfonds, an initiative to fund Dutch SME’s launched on Euronext
The NL Ondernemingsfonds, a market initiative to provide funding to Dutch SME's, has received positive...
Publication in Pensioen Magazine on how to monitor and judge investments in Defined Contribution schemes
Defined Contribution pension schemes Together with Jack Borremans (LNBB), Frank Husken wrote an article on...
Article on duty of care for private investors
Private investors Together with Robert van Beek, our partner Frank Husken covered new evolutions with...